About Us

Let’s get Personal…

We are proud to have spent over 30 years in the exciting and ever-evolving liquor industry. As a passionate connoisseur and expert, I am honored to carry on the legacy of our family-owned business, which has been thriving for generations.

Throughout our extensive career, We’ve had the pleasure of working with a diverse range of high-end and crafted spirits. Our fascination with the art of distillation and the rich history of spirit production has driven me to continuously expand my knowledge and deepen my appreciation for the finest liquors the world has to offer.

Our expertise lies in curating a collection of exceptional spirits, which are not only a testament to their makers’ craftsmanship but also a celebration of the diverse cultures and traditions from which they originate. We pride ourselves on our ability to forge meaningful relationships with both established and up-and-coming distilleries, ensuring that our family business remains at the forefront of the industry.

As a family-owned business, we value the importance of genuine connections and personalized service. We are committed to providing you with the highest level of care and attention. Our passion is to share the world of exquisite spirits with you, and we eagerly look forward to guiding you on this intoxicating journey.

Cheers to many more years of discovering the finest liquors together!

George Jajjo
Jessie Nesan


Our team has a rich and diverse background in the alcohol industry, with experience in all aspects of the business. We started as a family-owned business, owning and operating 12 wine and spirits retail locations around San Diego County. During this time, we gained a deep understanding of the industry, from sourcing and purchasing products to sales and marketing.

As we grew our business, we began to focus on our passion for craft beer and spirits. We became experts in the field, developing relationships with small-batch producers and distillers and curating a unique selection of products for our customers.

Today, we are proud to operate a state-of-the-art fulfillment center, where we ship alcohol directly to our customers’ doors. Our fulfillment center serves a diverse range of customers, from big corporate clients to regular day-to-day customers, and we take pride in providing exceptional customer service to all.

Our experience in the industry has taught us the importance of quality, value, and customer satisfaction. We are committed to sourcing only the best products and providing our customers with an exceptional experience, whether they are shopping for a special occasion or their day-to-day needs.

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